
HOW JEWS CREATED THE COMIC BOOK INDUSTRY
by Arie Kaplan
Part II: The Silver Age (1956-1978)
By the mid-'50s, the comic book industry was in a sorry state. Allegations
that the genre was promoting juvenile delinquency and illiteracy had
"done in" the popular and groundbreaking horror and crime
comics, and superheroes were now bland incarnations of their former
selves. Batman, once a shadowy figure of the night, was recast as
a high-camp boy scout battling rainbow-colored monsters. Superman,
once the nemesis of corrupt politicians and foreign dictators, now
embarked on such silly misadventures as keeping himself whole after
being split in two (Superman Red and Superman Blue). And Wonder Woman,
once a model of female empowerment, now required an escort--her boyfriend
Colonel Steve Trevor--to satisfy critics the likes of Dr. Frederick
Wertham, who'd suggested she was a closeted lesbian.
Desperate to
revitalize sagging sales, DC began to revamp its second-string lineup
of superheroes, such as Green Lantern (now test pilot Hal Jordan)
and The Flash (aka police scientist Barry Allen). Editor Julius
("Julie") Schwartz, along with writer John Broome (not
Jewish) and cartoonist Gil Kane (born Eli Katz), introduced hundreds
of new, identically costumed Green Lantern superheroes, each from
a different planet, who patrolled the galaxy as part of an interplanetary
peacekeeping force. The Green Lantern of Earth, Hal Jordan, was
modeled on actor Paul Newman, and the Guardians of the Universe,
little blue men who served as masters of the Green Lantern Corps,
were designed by Kane to resemble Israeli Prime Minister David Ben-Gurion!
Schwartz and his creative team also conceived a makeover for The
Flash--a more modern crew cut and a sleeker costume--and Jewish
writer Bob Kanigher cranked out more complex stories emphasizing
The Flash's character development. Inaugurated in September-October
1956 in the pages of Showcase #4, the new Flash would herald
the so-called "Silver Age" of comics: the first age in
which comics weren't just for kids anymore.
But although
these updated superheroes boosted sales for DC, the malaise gripping
the industry persisted. Comic books needed a good punch in the jaw...and
they were about to get it!
The Marvel Age
"When you think about it, The Incredible Hulk is a Golem."
--Stan Lee,
referring to the medieval monster of Jewish lore
In 1961, Stan Lee (born Stanley Martin Lieber) was facing a career
crisis. After twenty-one years in the business, the comic book writer,
editor, and production manager at the Goodman Publishing Company
was tired of being perceived as being at "the bottom of the
cultural totem pole." He aspired to be "a great writer,
someday." It was time, Lee decided, to consider a career change.
But before he
made his move, his boss Martin Goodman called Lee into his office
and ordered him to come up with a new superhero concept that would
outperform DC's The Justice League of America (which combined
the revamped Flash and Green Lantern with mainstays like Superman,
Batman, and Wonder Woman to form a team of superheroes). Lee was
incredulous. Sales of Superman, the gold standard of superheroes,
had slumped for much of the 1950s. It would take a real-life superhero
to truly revive the genre.
Lee consulted
his wife, Joan, who advised him to take up Goodman's challenge.
"Why not do comics the way you've always wanted to do them?"
Lee remembers her saying. "After all, you're going to quit
anyway."
ee heeded her
advice, and what happened next may have saved the comic book industry
from extinction. In November 1961, he and Jewish artist/co-creator
Jack Kirby unveiled Fantastic Four #1, a crime-fighting
series with four heroes who exhibited complex human emotions and
often fought with each other, a rarity in the usually chipper, ultra-friendly
superhero world. Readers could empathize with such characters as
Benjamin Grimm (who'd been transformed by cosmic rays into a monstrous
pile of orange rocks) despite--or perhaps because of--their flaws.
To his fellow superheroes, Ben could be a hotheaded jerk, but comics
fans attributed Ben's bad temper to his being trapped in repulsive
orange skin and empathized with him when he was rejected by the
attractive Sue (the FF superhero who could turn invisible).
Like many Marvel characters, the emotionally challenged Ben became
a metaphor for Jews and other minority outsiders who faced discrimination
because of their skin color or ethnic roots.
The Fantastic
Four quickly built up a large readership, and Marvel Comics (as
the Goodman line was renamed in 1963) soon introduced titles featuring
physically challenged heroes, such as Daredevil (aka blind lawyer
Matt Murdock) and Thor (aka crippled Doctor Don Blake). And thus
began the Marvel Age of Comics, a subsection of the Silver Age that
was marked by Lee and Kirby's brilliant nine-year collaboration.
One of their early hits, The Incredible Hulk--a conflicted hero
who could not control the rage swirling inside of him--had a metaphorical
affinity to the legendary Golem of Prague, a monster who was both
a powerful protector and a potential danger to everyone in his path.
Courting
the College Crowd
"I just thought, what
if somebody from another planet who was a good guy came down here
and saw the terrible things we're doing to our world and to each
other?"
--Stan Lee, discussing the Silver Surfer
Stan Lee was no longer
thinking about leaving the comics world. He was too busy thinking
up new superheroes--like Spider-Man.
Co-created by artist
Steve Ditko, Spider-Man was the alter ego of teen science-geek Peter
Parker, who'd been bitten by a radioactive spider and suddenly found
himself endowed with super-strength, agility, and the ability to
scale Manhattan skyscrapers. Spider-Man was an instant hit; teenagers
identified with this first-ever major teenage superhero, who pledged
to use his powers for the betterment of humankind. Before Peter
Parker had started wall-crawling, the only teens in comic books
were comedic characters, like Archie Andrews of Archie Comics
fame, or sidekicks, like Batman's Robin.
The popularity of Marvel
Comics among high school and college students gave Lee and Kirby
the freedom to delve into more sophisticated philosophical, spiritual,
and moral themes. In Fantastic Four #48 (1966), for example,
they introduced Galactus, an energy-imbibing alien giant who devours
whole planets for sustenance, accompanied by his herald, the Silver
Surfer, who scouts planets for his master to consume. The Silver
Surfer selects Earth as his master's next meal, but after spending
time here, he feels sympathy for Earthlings, whom he believes have
the potential to act righteously, despite the many injustices they
commit. Deciding to stay on Earth and help the Earthlings (a choice
which relinquishes his freedom to roam the galaxy), he begs his
master to look elsewhere. "I wanted to tell a story with a biblical
subtext that was part spiritual fable and part ecological morality
tale," Lee says. "I wanted Silver Surfer to convey that we live
in the Garden of Eden, on the most perfect planet possible, yet
people are so blind, they don't realize it. Instead of enjoying
it, we spend our time hating people who are different than we are,
being greedy and avaricious, and committing crimes. I wondered,
what if somebody from another planet came down and saw the human
race--what would he think? What would he feel about us? And that's
what I tried to do with the Silver Surfer."
Silver Surfer's debut
in the '60s could not have been more timely. He quickly became an
ecology icon among the youth of America's burgeoning counterculture,
and Marvel's sales soared.
Mutants and Metaphors
"Everything in comics, as in myths, is a hyperbolic metaphor."
--Jon
Bogdanove
The next major breakthrough for Marvel came in September 1963,
when Lee and Kirby introduced The X-Men--a superhero team of five
men and women born with an extra "mutant" gene that endowed each
with a different superpower (telepathy, super-strength, flight,
and the ability to emit deadly optic blasts). From their base at
Professor Charles Xavier's "School for Gifted Youngsters" in New
York's Westchester County, the five set out to fight injustice.
The X-Men was a hit among '60s college students, who may have seen
in pacifist Professor X's battle against the militant mutant Magneto
a metaphor for the divergent ideologies of the nonviolent Dr. Martin
Luther King, Jr. and the militant Malcolm X. Whether in the minds
of its Jewish creators The X-Men symbolized civil rights or, for
that matter, the Jew as outsider is a matter of debate. But in the
decade to come, after Stan Lee had left X-Men storytelling to others,
one of the new Marvel staff writers would make the Jewish connection
unmistakable.
Openly Jewish, Openly Heroic
"At its foundation, The X-Men had to be a story of hope."
--writer Chris Claremont
By 1975, sales of The X-Men were falling fast. It was time,
Marvel execs decided, to revitalize the series. Jewish comics writer
Chris Claremont was picked for the job.
Claremont decided to rewrite the backstory of The X-Men's saga.
"I was trying to figure out what made Magneto tick," says Claremont.
"And I thought, what was the most transfiguring event of our century
that would tie in the super-concept of The X-Men as persecuted outcasts?
It has to be the Holocaust!" Claremont--who'd once lived
for two months on a kibbutz in Israel, where he had met Holocaust
survivors--eventually cast Magneto as a Holocaust survivor embittered
by humanity's silence in the face of Nazi barbarity. He now had
a complex villain with a motive. "And once I found that point of
departure for Magneto," Claremont says, "all the rest fell into
place, because it allowed me to turn him into a tragic figure who
wants to save his people. Magneto was defined by all that had happened
to him. So I could start from the premise that he was a good and
decent man at heart. I then had the opportunity, over the course
of 200 issues, to attempt to redeem him, to see if he could start
over, if he could evolve in the way that Menachem Begin had evolved
from a guy that the British considered 'Shoot on sight' in 1945--you
know, 'you see him, you kill him! Don't bother about a trial'--to
a statesman who won the Nobel Peace Prize in 1976."
Claremont also brought new strong female characters into the series.
In Uncanny X-Men #129 (1979) he introduced Katherine "Kitty"
Pryde, a young Jewish girl who possessed the mutant ability to walk
through walls. Kitty, he says, was modeled after an Israeli teenager
wearing a miniskirt and carrying an Uzi whom he'd seen one day while
walking down a street in Tel Aviv. An immigrant from England, Claremont
understood "what it's like to be different, and what it's like to
be Jewish. So that became my window through which I could present
The X-Men universe to a broader audience."
Kirby's Fourth World
"When I first saw Darth Vader, I thought, 'Oh, it's Doctor Doom!'"
--Mark (Luke Skywalker)
Hamill
In 1970, Jack Kirby (Jacob Kurtzburg) shocked the comic book industry
when he defected from Marvel and rejoined rival publisher DC. Simply
put, he had felt unappreciated and unacknowledged for the many Marvel
characters he'd helped to create.
It was at DC, where he served as editor, writer, and penciller
of his own line, that Kirby would imagine the Fourth World, an interlocking
series of four monthly comic book titles--The New Gods, The Forever
People, Mister Miracle, and for a time Superman's Pal, Jimmy
Olsen. The series featured typical comic book fare of the period--alien
worlds, super-powered warriors, genetic experimentation--but much
of its inspiration derived from a melding of classic Greek, Roman,
and Norse mythology and contemporary history. In Mister Miracle
#1 (March-April 1971), for example, Kirby introduced his escape-artist
protagonist Scott Free, who as an infant was sent by his father,
noble Highfather of the peaceful planet New Genesis, to the warlike
planet Apokolips to be trained as a warrior. In exchange, Darkseid,
the evil lord of Apokolips, sent his newborn son Orion to New Genesis
to be trained as a peacemaker. The trade was supposed to seal a
cease-fire agreement between the two planets, but because of Darkseid's
treachery, the war only intensified.
The Fourth World, says Jewish writer/ cartoonist Jon Bogdanove
(Alpha Flight, Power Pack), is, in part, Jack Kirby's commentary
on the Holocaust. "You have a 'fuhrer' character, whose name
is Darkseid [pronounced Darkside], but the 'seid' is spelled like
a German word. And then there's the image of sooty Apokolips, with
its open fire pits, which is evocative of the industrialized war
machine of Nazi Germany. Armagetto (the slums of Apokolips whose
wretchedly impoverished denizens were known as 'Hunger Dogs') was
really about the ghettos in Poland and elsewhere. All these people
who slave and die for Darkseid are subjected to dispiriting slogans,
like 'Work Is Life, Death Is Freedom,' a clear allusion to the Nazi's
'Work Will Make You Free.' I think Kirby's experience as an American
Jew fighting in World War II was particularly intense. It's not
that Jack was in any way writing 'code' for his Jewish readers.
He was just processing what was in his heart and head."
Comparisons have been drawn between Kirby's creations and some
of America's most critically acclaimed and financially successful
science-fiction movies, such as George Lucas' Star Wars trilogy.
"I'd be enormously surprised if George Lucas didn't read the Fourth
World series," Bogdanove says. Both stories feature a character
(Highfather in the Fourth World, Obi-Wan Kenobi in Star Wars)
who won't tell the hero the truth about his father. Star Wars
has the Force; the Fourth World has the Source. Star Wars
refers to the "dark side" of the Force; the Fourth World includes
the character literally named "Darkseid." The Star Wars character
Darth Vader also bears a striking resemblance to Kirby's Fantastic
Four villain Doctor Doom, clad in cloak, prosthetic armor, and iron
mask. A more current film series influenced by Kirby's oeuvre is
the Matrix trilogy, in which the protagonist Neo journeys
to the peaceful city of Zion (safe haven from tyrannical machines
which have overtaken the world), much like the peaceful city of
Supertown (safe haven from the tyrannical Darkseid) in the Fourth
World's Forever People title. And as the New York Times
film critic Elvis Mitchell recently wrote in an article discussing
Kirby, Zion also bears a distinct resemblance to the Negative Zone,
a "Netherworld" seen in the Fantastic Four. As Mitchell explains,
"When Neo travels from the outer world of the Matrix to Zion, the
world-within-worlds scenarios [like the Negative Zone] that Kirby
pioneered in comics are visible."
Meanwhile, in the Underground...
"You won't find women depicted either as fabulously attired
avenging Amazonian goddesses or scantily clad silicone-injected
damsels in distress. For that matter, you won't find men portrayed
as heroic, hormonally imbalanced saviours, evil masterminds or rabid,
sex-crazed perverts."
--Diane Noomin,
in the foreword to her underground cartoonists anthology
TwistedSisters Volume 2: Drawing The Line
(1995)
While superhero comics were undergoing a revolution in character
development--the happy, friendly characters of the Golden Age having
been replaced with conflicted, dark ones--the burgeoning hippie
counterculture was producing a new genre of comic books. Starting
in 1962, countercultural or alternative newspapers such as Yarrowstalks
and the Chicago Mirror began to showcase their own underground
comic strips. These often sexually charged, sometimes drug-fueled,
always edgy works featured the lives of young, anti-establishment
types. If superheroes showed up at all, they were parodies.
The new generation of underground comics creators--most of whom
had grown up devouring Harvey Kurtzman's MAD and Will Eisner's
The Spirit--took root in the Haight-Ashbury section of San
Francisco, where Diane Noomin and Trina Robbins, among others, drew
cartoons for newspapers like the Berkeley Barb and the San
Francisco Oracle; and in New York City, where newspapers like
the East Village Other and The Realist featured the
works of Jewish cartoonists Art Spiegelman and Sam Gross. The comic
strips soon evolved into underground comic books ("comix"), published
by such alternative presses as Ron Turner's Last Gasp, Denis Kitchen's
Kitchen Sink Press, and Don Donahue's Apex Novelties. Given the
books' "adult" content and graphics, they were sold in "head shops"
alongside psychedelic posters and drug paraphernalia.
The alternative comix world also pioneered the rise of female comic
book writers and artists. In 1970, Last Gasp's It Ain't Me, Babe
became the first comic book to be published with an all-female editorial
and creative staff. One of its popular strips was written by a Jewish
woman--Diane Noomin--about DiDi Glitz, a character who parodied
the postmodern Jewish American Princess stereotype. Aline Kominsky,
the future wife of legendary cartoonist Robert Crumb, soon followed
with her own autobiographical underground comic strip, "Love That
Bunch," in which she detailed her adventures as a self-proclaimed
sex-crazed Jewish neurotic. Trina Robbins, daughter of a Yiddish
newspaper journalist, moved the Jewish women's experience into political
terrain with her commemoration of the deadly Triangle Shirtwaist
Factory Fire, presenting it in comic book form in Lilith,
the Jewish feminist magazine.
Another comix innovation of the early '70s was the publication
of Art Spiegelman's three-page version of "Maus," about his father's
Holocaust experience--the villainous Germans depicted as cats and
their Jewish victims as mice--in a 1972 edition of the alternative
comic book Funny Aminals (misspelling intentional). Spiegelman
would later expand "Maus" into a best-selling graphic novel, but
at this stage of the 24-year-old's career he was busy editing his
revolutionary underground comix magazine Arcade, which featured
stories by fellow Jewish writers and cartoonists. In her trademark
primitivist style, Diane Noomin created brutally confessional comic
strips about her awkward childhood; through her "Blabette Yakowitz"
comic strips, Aline Kominsky deftly lampooned the nosy, matronly
"yentas" she'd grown up with in suburban Long Island.
The Splendor of Being an Ordinary American
"Serious readers have never, for the most part, looked to comics
for good literature because, in fact, there are so few good comics
that are well-written."
--Harvey
Pekar
By 1972, the underground comix market had gone into a tailspin,
a victim of changing tastes and the precarious state of head shops,
which everywhere faced closure by the authorities. Arcade
would last a few more years, and publishers like Last Gasp several
more decades, but the first wave of underground comix were history.
There were a few exceptions--and one of them was American Splendor,
the self-published comic book series by Harvey Pekar, a homely Jewish
file clerk in Cleveland who imagined that his "everyman" trials
and tribulations might have a certain appeal. Impressed by the concept,
Pekar's longtime friend, underground comix artist Robert Crumb,
made an exception to his policy of drawing only his own work and
illustrated many of Pekar's true-to-life tales (Pekar could draw
only stick figures)--including when Harvey's wife-to-be announced
on their first date that they should forget about the courtship
and just get married. American Splendor would also feature
such Jewish themes and characters as the Jewish rag peddlers of
1920s New York (delineated lovingly in the strip "Pa-ayper Reggs,"
illustrated by Crumb) and "Rabbi's Vife" (illustrated by Jewish
cartoonist Drew Friedman), about an elderly Viennese Jewish doctor
whose poor joke-telling skills so annoyed Pekar that he decided
to taunt the physician. Prior to the release of the critically acclaimed
2003 film version (starring actor Paul Giamatti as Pekar as well
as Pekar himself) American Splendor was known by only a select
few: working-class readers, intellectuals sick of superheroes, and
cultural critics. Nevertheless, Pekar's influence was far-reaching.
His poignant portrayals of the kinds of people we encounter in our
daily lives added a whole new dimension to the comic book as a medium
of serious social criticism.
From Novel Graphics to Graphic Novels
"In the years since A Contract With God has been published,
the book has been translated into six languages, including, appropriately,
Yiddish--a language in which I can think but cannot read or write."
--Will Eisner
A milestone in the evolution of the comic book was reached in 1978
with the publication of the first graphic novel: Will Eisner's A
Contract With God. The creator of The Spirit in the 1940s and
1950s had been rediscovered by the emergence in the 1970s of "comic
book specialty stores" (also known as "direct market distribution")
that sold only comic books and related merchandise, and comic book
conventions nationwide. Thus did a new generation encounter Will
Eisner, and they were clamoring for more.
Eisner's answer was a total departure from his earlier emphasis
on superheroes. Ever since 1938, inspired by the woodcut novels
of artist Lynd Ward, Eisner had toyed with the idea of developing
a serious work in comics form. At that time, however, such an idea
would have been derided by publishers, who considered comics "for
children only." In the 1950s Eisner would begin sketching out ideas
for a more serious comics work, but it wasn't until 1978, after
mature underground comix had garnered critical respect, that he
completed his "narrative that deal[t] with intimate themes." Utilizing
a new, experimental storytelling medium which he dubbed "graphic
novel," Eisner recounted, in vignettes, tenement life in the Bronx
of his youth. In the title story, "A Contract With God," protagonist
Frimme Hersh, a pious Jewish man who had carved on a stone tablet
a "contract with God," to which he attributes his lifelong lucky
streak (he had been told early on in life that "God will reward
you" for acts of kindness), is furious at God for allowing his young
daughter Rachele to die of a sudden illness. Accusing God of "violat[ing]
our contract!" Frimme disavows the contract and, with it, his faith.
A now hardened and miserly Frimme seals his own fate.
A Contract with God offered readers a rich meditation on
the eternal question posed in the Book of Job--"Why do bad things
happen to good people?"--and the comics press responded with glowing
reviews. The media soon picked up on the term "graphic novel" to
describe novel-length works of "sequential art" (Eisner's alternate
term for comics), and in the years to come other cartoonists wishing
to create mature works would try their hands at this new form (Jason
Lutes's Jar of Fools, Joe Kubert's Fax From Sarajevo,
and Art Speigelman's MAUS).
If the comics industry of the 1950s ended with a hiccup, the '60s
began with a roar, as the powerhouse Jewish writer/ artist team
of Stan Lee and Jack Kirby revolutionized the industry by creating
more complex, dark, and conflicted heroes--and thus widened the
comics market from "kids only" to readers of all ages. The late
'60s and early '70s saw the rise and fall of an underground comix
revolution spawned in large part by Jews who brushed aside the metaphorical
masks of their predecessors and portrayed openly Jewish characters.
And by the decade's close, Will Eisner had taken the comic book
to a new level with the invention of the graphic novel.
Thus ended the Silver Age of comics. The stage was now set for
the next new development: the independent comics boom.
To Be Continued...in Spring 2004
Arie Kaplan is a writer for MAD magazine who has also
written for Entertainment Weekly, Time Out New York, and
the MTV series Total Request Live.
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