A huge sale for Barnes & Noble members is going on right now! And it involves me, so if you love me (or if you like me just a little bit), pay attention to this next part: Through July 11th, if you pre-order my book, The Encyclopedia of Curious Rituals and Superstitions, on the Barnes & Noble site, Rewards Members get 25% off! Premium Members get an additional 10% off! What are you waiting for?

BTW, if you’re getting déjà vu from reading this blog post, that’s because I posted all of this info on social media yesterday, but I figured it’d be a good idea to mention it here on my website as well.

And no, I don’t know what the phrase “superstitiously huge” means. So huge that it triggers superstitious beliefs or rituals, maybe? So huge that you’ll throw salt over your shoulder and look for four-leaf clovers? I don’t know. I just made up that (admittedly awkward-sounding) phrase because I needed a title for this blog post. And I didn’t have enough time to think of a better title. Was I wrong to make up such a nonsensical phrase? Not necessarily. Sometimes I just make up phrases. Or words. Which is perfectly justified. After all, to quote the MCU version of Thor, all words are made up.